About me:

Hi, my name is Ahmed Souadi and I am the Head Strength and Conditioning Coach at Armoured for Life. For as long as I can remember, looking after both my mental and physical health has been a top priority in my life and as a result, this passion developed into a lifelong career in the world of health and fitness. My first degree was in Experimental Sciences, followed by a further degree in Sports and Physical Education and I am currently completing my MSc in Strength and Conditioning at St Mary’s University. My previous work experience includes working as PE Teacher and then I was appointed as Fitness Coach Leader and Co-ordinator in the Military.  I am qualified personal trainer as a well as a swimming and athletics Coach. Back in 2018 I had a vision of creating a community strength and conditioning programme which focuses on using physical activity to improve mental health. This vision turned into the creation of Armoured For Life and this is where you will currently find me, I run both face to face group and online programmes where I develop bespoke individual training plans to support a range of client needs.

 

I believe that as a person we are defined by the morals, values and principles that we live by in our everyday lives and as a result my coaching philosophy and the way I support and train people are based upon:

 

• Autonomy, Motivation, Determination and Practice

• Creativity

• Respect, Discipline and Self-esteem

• Camaraderie

• Support (listening, asking for feedback, adapting and helping)

• Honesty and Equality

• Patience

 

I currently work with clients from all walks of life and fitness levels, and provide a variety of services which include:

 

• Development of bespoke strength and conditioning programmes

• 1:1 and group training sessions

• Supporting clients with specific goals whether this is to maintain a healthy and active lifestyle, for specific sport related goals or competitions, for aesthetic reasons, improving fitness levels, and improving strength and confidence.

• Nutrition guidance, education and support

• Mindset Coaching

• Community and family sessions

• Bespoke consultancy services (for schools, charities, team sports and more)

 

If you are interested in working with me or finding out how I can support your organisation please get in touch.